Understanding the customer experience with Oxford Shirt (Smart Shirt) product line
First exposure to "Smart Shirt" campaign featuring Quốc Trường
Photos and reels highlighting Smart Form, Smart Fabric, Smart Detail
Diễn viên Quốc Trường showcasing Oxford shirts in various scenarios
Curiosity
Interest
Detailed features of Oxford shirts with emphasis on Smart Form, Fabric, Detail
Content showing how Oxford shirts suit different body shapes
Information comparing Oxford shirts to regular shirts
Evaluation
Approval
Customer feedback and testimonials
Special offers like "Buy Smart Shirt, get free boxer" promotion
Mix & match ideas for office and casual occasions
Consideration
Decision
VM Zone with Oxford shirt displays and fitting assistance
E-commerce experience on Routine website
Seasonal promotions like Women's Day (8/3) benefits
Satisfaction
Rewarded
Guidance on maintaining Oxford shirts in pristine condition
Member benefits and birthday discounts
Updates on new Oxford shirt colors and variations
Contentment
Loyalty
Customers sharing outfits featuring Oxford shirts
Customers recommending Routine to friends and colleagues
Engagement in Routine styling community
Enthusiasm
Advocacy
Men with different body types struggle to find shirts that properly flatter their physique and hide imperfections.
Traditional shirts wrinkle easily throughout the workday, especially after commuting.
Shirt collars often lose shape or curl up during the day, creating an unprofessional appearance.
Most formal shirts aren't suitable for both office and casual outings, requiring separate wardrobes.
Create visual guides showing how Smart Shirt addresses specific body types (triangle, rectangle, oval, etc.).
Create core wardrobe bundles for different lifestyles, featuring Smart Shirts as the foundation.
Develop in-store Smart Shirt fitting consultations with personal stylists.
Campaign encouraging customers to share their Smart Shirt styling for both work and casual occasions.